Jorick Beijer

Co-founder & Director at BLOSSITY | Netherlands

Ever heard about “sticky cities”? Meet Jorick Beijer, urbanist and co-founder of BLOSSITY, a global strategy consultancy focused on innovation districts, corporate urbanism – and: sticky cities, which basically describes what cities need to offer to make its citizens stay. With a strong belief that real impact happens not inside buildings but between them, Jorick helps pioneering consumer brands (like Nike Inc.), educational institutions (like the Amsterdam Institute for Advanced Metropolitan Solutions), and investors to rethink their relationship with cities and communities. His award-winning strategy studio, co-founded with social scientist Marije Blok, operates as a collective of doers that aims to creatively connect human behaviour and the built environment. Paper plans won’t be able to capture the complexity of cities, Jorick is convinced, and he hopes to inspire others with his company’s approach to sticky cities, to finally get everyone in action mode.